The Code.

Four rules. Live by them.

01 — Send it.

Permission is for the timid. Drop in. Push off. Go. The window closes faster than you think and the only people who regret sending it are the people who didn't.

02 — Work hard. Play harder.

Grind on weekdays. Get loose on weekends. Sleep when you're dead. Whatever you're chasing, it doesn't show up for people who are taking it easy.

03 — Fail loud.

If you're not eating dirt sometimes, you're not really trying. The bail is part of the trick. The crash is part of the run. Show up bruised. Show up anyway.

04 — Die trying.

The only real failure is sitting on the sideline waiting for the perfect moment. There isn't one. There's just this one. So go.

Fear of Failure isn't a brand. It's a posture. It's a way of carrying yourself into anything that scares you. We make clothes to remind you what side you're on.

Die trying. — FoF